Never underestimate the influence of search engine spiders

You can install plugins on WordPress to protect your site such as the Google Authenticator Plugin or just simply create a very strong password that combines numbers and characters. Social media marketing is the utilization of social media and/or social networks to market a product, company, or brand. A …

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Latest developments in LSI

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety …

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Google ranking factors can be affected by quality

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Many businesses assume that they don't need to worry about keyword research. They think …

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Focus on ROI Instead of web 2.0

Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable …

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Actionable tips on user generated content and Twitter

However, it's not always as simple as splitting your efforts down the middle, fifty-fifty. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the …

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The latest trends in forums

In the world of backlinking, patience is vitally important. My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the overall theme of your page, they signal Google as to the legitimacy of your content. Another interesting fact for you is Beverley is …

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The philosophy of authority sites

Getting your SEO dialled in for your Small Business Website will improve traffic yet we must understand those users to truly maximise results. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. Marketers study …

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Find a good selection of websites using interesting text links

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. For every audience out there, the most optimal writing style exists that will make your content convert and maximize your engagement rates. This outside authority will be responsible for writing your content, speaking …

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Double Your Profit With These Tips on page rank

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Submit an XML version of your sitemap through Google Webmaster Tools. We can no longer just …

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Myths and misconceptions about web crawlers

In the world of SEO, it's okay to make adjustments throughout the course of your ongoing strategy, and it's because your strategy is ongoing. Finding ways to drive more clicks and more visits to your site is a surefire way to get more visibility for your brand, more conversions on …

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What everyone ought to know about content

Google insists that you must also work on the website's authority to drive higher levels of trust. When the perceived cost of a search is low, and the perceived benefit is high, a consumer has a higher motivation to search for information. As such, Technical SEO doesn't include analytics, keyword …

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The lazy way to social media

Yes, your header tags make an article scannable. But ideally, they don't scan the whole way through. The more, the better saying doesn't go for links. At least not as long as more means links you buy without checking if they are risky for your backlink profile or not. You'd …

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Find out more about ROI

The user always comes first. So, if you can't fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Sometimes it's difficult to infer the searcher's intent from the keyword itself. Another valuable way to improve your domain authority is by getting other …

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Help a particular phrase to pop in the mind of the searcher

On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the …

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The hidden agenda of doorway sites

Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to what you have set up as a meta description if it …

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Taboos about SEO campaigns that you should know

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Apply these secret techniques to help with RSS feeds

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Right now, using structured data and rich snippets will allow information from your site …

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The philosophy of javascript

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

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What can Twitter teach you about analysis

What 's important is that Google indexes your site, and when it does, it can find all of your content. Selling domain names is a big business. Having your customers caring about who you are and what you do can be incredibly powerful. I couldn't begin to think I could …

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Reasons why you cannot fully understand page impressions

Ultimately, it is the conversions that matter. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. A strong image accurately portrays what …

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Maybe URLs will be a thing of the past

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines …

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Make rankings the focal point of your marketing efforts

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Write a description that would both inform and interest users if they saw your description meta tag as a snippet …

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Please include html when planning your online marketing strategy

The Internet is not just about search engines. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. It really comes down …

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