Make a good use of hits

Thus, it is important that you keep your site's URL as simple as possible and use hyphens to optimize your URLs. If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Explore a range of perfect gifts …

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Latest developments in LSI

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety …

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Google ranking factors can be affected by quality

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Many businesses assume that they don't need to worry about keyword research. They think …

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Actionable tips on user generated content and Twitter

However, it's not always as simple as splitting your efforts down the middle, fifty-fifty. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the …

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Apply these secret techniques to help with RSS feeds

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Right now, using structured data and rich snippets will allow information from your site …

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Maybe URLs will be a thing of the past

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines …

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Reasons why marketers love search engine spiders

A small account may not be attractive to an advertising agency, because it generates lower revenues. Marketers identify consumer and business-to-business segments in many ways. A mobile device facilitates comparison shopping and viewing product information. If you're looking for new rocking horse , you've come to the right place. Our preferences …

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What can Instagram teach you about anchor text

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. For the first time since its inception, more than half of the U.S. Google learned …

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Define Your Keywords

If that's too long for you, then get the hell out of my office. Of course, if you're willing to pay, you can create a sitemap larger than this 500 page limit. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting …

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Make a prospects list yourself

Twitter's users are more racially diverse than the internet as a whole or Facebook. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed …

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Reasons that marketers love sitemaps

Let's say you hear about a contest being run by a cool new tech company. Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll probably find it more affordable to lean heavily on a few communication tools where …

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Who else wants to know the mystery behind link bait ?

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we're dealing with a much more complex environment. Within a few minutes, others add additional tweets with more information. It sounds cliche …

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Adopt a customer centric view of social media

Communication constitutes the essence of any advertising or marketing program. You will also need to maintain this custom code. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Some search engines, including Google, pay attention to your …

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Can stickiness really make a difference?

This ensures that any users - or search engines - trying to navigate won't get a 404 response code. A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help …

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Get rid of bread crumbs for good

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Based on your business goals, searcher data, and competitive landscape …

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What are the different revenue models for SEO?

Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Similarly, your website will be targeting a specific population. After implementing any SEO technique, you need to monitor your efforts …

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