The effective frequency concept implies that a minimum number of exposures will be needed. Google understands language and synonyms quite well today, so by incorporating phrases instead of keywords, you give Google more to work with. A team of two contestants in the studio have to use a library of …

If your website has content in multiple languages, then it's crucial that you understand and use the hreflang attribute. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Why …

Thus, it is important that you keep your site's URL as simple as possible and use hyphens to optimize your URLs. If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Explore a range of perfect gifts …

You can showcase these brands on an "author" or "team" page, but the real benefit is having these personal brands develop your articles. Under most circumstances, goals should not be changed. Get unique toilet roll holder ideas, discover this year's top gifts and choose the best gift for everyone on …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety …

Choose your keywords carefully, and keep user intent as your primary goal. Links are important for ranking and trust. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best fit from the best short url out there. As …

The basic question is always: what keywords do I target? Lower competition topics can afford a greater quantity. With a range of ideas to get you going, Beverley will keep the whole family entertained. So, New Processes a perception out there and that perception comes across in businesses, it is …

Armed with this knowledge, you can apply the right keywords needed for optimizing your website, blogs, affiliate landing pages and other online assets, resulting in a very quick rise to the top. If you only share your site's content, this could be a negative in the eyes of your audience …

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Many businesses assume that they don't need to worry about keyword research. They think …

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. When search engines don't find a description – they will generate one and use that inside the snippet. A simple search on Bing for leased line cost comparison will give you what …

However, it's not always as simple as splitting your efforts down the middle, fifty-fifty. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the …

Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. This will search across all …

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Right now, using structured data and rich snippets will allow information from your site …

Reviewing Your Website's Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. At the same time, the title tag by itself has little impact on organic rankings. Keywords that have high SEO competition aren't there by happenstance. Have you ever …

If time is not a factor, that's all the more reason to use SEO. Are they keywords with a history of high click through rates (CTRs) and conversion? Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will …

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines …

A small account may not be attractive to an advertising agency, because it generates lower revenues. Marketers identify consumer and business-to-business segments in many ways. A mobile device facilitates comparison shopping and viewing product information. If you're looking for new rocking horse , you've come to the right place. Our preferences …

Mobile is becoming more popular every year. An additional complication to an advertising campaign may emerge. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. If you're looking for old rocking horses , you've come to the right place. Its like looking for …

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. For the first time since its inception, more than half of the U.S. Google learned …

If that's too long for you, then get the hell out of my office. Of course, if you're willing to pay, you can create a sitemap larger than this 500 page limit. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting …

Twitter's users are more racially diverse than the internet as a whole or Facebook. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed …

Let's say you hear about a contest being run by a cool new tech company. Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll probably find it more affordable to lean heavily on a few communication tools where …

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we're dealing with a much more complex environment. Within a few minutes, others add additional tweets with more information. It sounds cliche …

Communication constitutes the essence of any advertising or marketing program. You will also need to maintain this custom code. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Some search engines, including Google, pay attention to your …

This ensures that any users - or search engines - trying to navigate won't get a 404 response code. A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. A new …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Based on your business goals, searcher data, and competitive landscape …

Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Similarly, your website will be targeting a specific population. After implementing any SEO technique, you need to monitor your efforts …