Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. This will search across all …

Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Right now, using structured data and rich snippets will allow information from your site …

Reviewing Your Website's Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. At the same time, the title tag by itself has little impact on organic rankings. Keywords that have high SEO competition aren't there by happenstance. Have you ever …

If time is not a factor, that's all the more reason to use SEO. Are they keywords with a history of high click through rates (CTRs) and conversion? Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will …

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines …

A small account may not be attractive to an advertising agency, because it generates lower revenues. Marketers identify consumer and business-to-business segments in many ways. A mobile device facilitates comparison shopping and viewing product information. If you're looking for new rocking horse , you've come to the right place. Our preferences …

Mobile is becoming more popular every year. An additional complication to an advertising campaign may emerge. Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. If you're looking for old rocking horses , you've come to the right place. Its like looking for …

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. For the first time since its inception, more than half of the U.S. Google learned …

If that's too long for you, then get the hell out of my office. Of course, if you're willing to pay, you can create a sitemap larger than this 500 page limit. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting …

Twitter's users are more racially diverse than the internet as a whole or Facebook. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed …

Let's say you hear about a contest being run by a cool new tech company. Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll probably find it more affordable to lean heavily on a few communication tools where …

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we're dealing with a much more complex environment. Within a few minutes, others add additional tweets with more information. It sounds cliche …

Communication constitutes the essence of any advertising or marketing program. You will also need to maintain this custom code. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Some search engines, including Google, pay attention to your …

This ensures that any users - or search engines - trying to navigate won't get a 404 response code. A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. A new …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Based on your business goals, searcher data, and competitive landscape …

Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Similarly, your website will be targeting a specific population. After implementing any SEO technique, you need to monitor your efforts …