Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as …

Ultimately, it is the conversions that matter. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. A strong image accurately portrays what …

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). The problem for search engines is that this creates a duplicate of the core URL of …

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines …

Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site …

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" They go the distance, train …

Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail keywords could be "luxury oak dining room chairs".Relevant content is very important for SEO purposes. There are a lot of SEO …

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. In my case, I started as a web developer and …

Visual consistency leads the viewer and moves the message from short-term to long-term memory. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a …

I'm sure you already have some assumptions regarding your target audience's needs and problems. You also have some tips on who they are and what demographic they fall into. Other than a different online promotional strategy, your main changes will be pricing, merchandising (how you stock your store), and packaging …

Sponsored content marketing is the same as branded content, but a third party hosts the information. This can be auto generated content. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags …

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. It would be …

You're probably wondering why this happened after you've put in so much effort to optimize your content with SEO. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Words that are normally written with …

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. Don't feel obligated to purchase a search …

Oracle, IBM DB2, and Microsoft SQL Server are some of the more expensive offerings. This may lead to common preferences for music, foods, and other products. Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful …