Maybe URLs will be a thing of the past

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines …

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Make rankings the focal point of your marketing efforts

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Write a description that would both inform and interest users if they saw your description meta tag as a snippet …

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Please include html when planning your online marketing strategy

The Internet is not just about search engines. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. It really comes down …

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Google ranking factors can be affected by trust rank

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into "transactional" or "informational" keywords. Transactional keywords include a clear user intention to such …

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Reasons why marketers love search engine spiders

A small account may not be attractive to an advertising agency, because it generates lower revenues. Marketers identify consumer and business-to-business segments in many ways. A mobile device facilitates comparison shopping and viewing product information. If you're looking for new rocking horse , you've come to the right place. Our preferences …

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Can walled garden sites really make a difference?

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. If …

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Encourage customers to leave positive reviews

(There are third-party companies that will do this for you.) Your website won't be found if people have to search too hard for it. "Ranking" for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title …

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Headings and SEO campaigns

Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site …

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Headings and webmaster tools

At times, this could be a call to action for further research or a call to action for further minor tweaks. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and …

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Why offsite SEO matters

If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information. In modified rebuy or straight rebuy situations, one or more of the steps may be eliminated. It …

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What can Instagram teach you about anchor text

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. For the first time since its inception, more than half of the U.S. Google learned …

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Write a keyword-rich introduction about nofollow links

Advertising can strengthen brand equity. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an "index"), and add the links …

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Be clear, truthful and accurate when it comes to landing pages

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about …

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Reasons that marketers love reporting

When moving a page with many backlinks, it's extra important to use permanent redirects so the search rank of the page is maintained. This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. More people are …

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Lessons I learned about ROI

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" They go the distance, train …

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Concentrate on actionable plugins

Directory Submission is important to Search Engine Optimization, especially for younger websites that don't have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don't forget those …

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Define Your Keywords

If that's too long for you, then get the hell out of my office. Of course, if you're willing to pay, you can create a sitemap larger than this 500 page limit. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting …

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Why most people will never be great at link exchanges

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. In my case, I started as a web developer and …

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Make a prospects list yourself

Twitter's users are more racially diverse than the internet as a whole or Facebook. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed …

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Reasons that marketers love sitemaps

Let's say you hear about a contest being run by a cool new tech company. Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll probably find it more affordable to lean heavily on a few communication tools where …

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How we improved our keyword stuffing in on week

In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. Find answers to all of your questions early. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral …

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Who else wants to know the mystery behind link bait ?

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we're dealing with a much more complex environment. Within a few minutes, others add additional tweets with more information. It sounds cliche …

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A few words on doorway sites

Visual consistency leads the viewer and moves the message from short-term to long-term memory. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a …

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Adjust your appearance in search by utilising forums

Doing so is easy and only requires an HTML editor. A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Short titles are likely lacking in enough information for both users and search engines. Consistent positioning avoids ambiguity …

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Adopt a customer centric view of social media

Communication constitutes the essence of any advertising or marketing program. You will also need to maintain this custom code. PBN's are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Some search engines, including Google, pay attention to your …

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Aligning your goals in relation to organic links

But not all duplicate content is editorially created. A continuous campaign uses media time in a steady stream. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. Test your site's link and fix the broken links to …

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Boost site speed and utilise plugins

I'm sure you already have some assumptions regarding your target audience's needs and problems. You also have some tips on who they are and what demographic they fall into. Other than a different online promotional strategy, your main changes will be pricing, merchandising (how you stock your store), and packaging …

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Can stickiness really make a difference?

This ensures that any users - or search engines - trying to navigate won't get a 404 response code. A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help …

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Education is the best legacy when it comes to CTR

Sponsored content marketing is the same as branded content, but a third party hosts the information. This can be auto generated content. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags …

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