Please include html when planning your online marketing strategy

The Internet is not just about search engines. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. It really comes down …

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Reasons that marketers love reporting

When moving a page with many backlinks, it's extra important to use permanent redirects so the search rank of the page is maintained. This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. More people are …

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When your use of analytics becomes obsessive

Should I Block Google From Indexing My Duplicate Content? Searchers often enter refinements when the initial search doesn't provide satisfactory results, but the results do provide clues on what to search for. When you build backlinks, you have to be very cautious not to leave footprints, and make the links …

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Get rid of bread crumbs for good

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Based on your business goals, searcher data, and competitive landscape …

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