Determining Relevance: Trust your gut when it comes to link bait

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. RankBrain is a machine-learning system that actually …

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What can Twitter teach you about mobile search

I?m not saying that telephone sales doesn?t work, it just takes a lot more telephone contacts than it used to. The answer: Use marketing automation to increase sales revenue for both your agency and your clients. That's why it's in your best interest to work with a seo …

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Google ranking factors can be affected by quality

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Many businesses assume that they don't need to worry about keyword research. They think …

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The philosophy of authority sites

Getting your SEO dialled in for your Small Business Website will improve traffic yet we must understand those users to truly maximise results. Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. Marketers study …

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Reasons that marketers love sitemaps

Let's say you hear about a contest being run by a cool new tech company. Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll probably find it more affordable to lean heavily on a few communication tools where …

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Who else wants to know the mystery behind link bait ?

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we're dealing with a much more complex environment. Within a few minutes, others add additional tweets with more information. It sounds cliche …

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How to really understand search queries

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis …

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