Find out more about ROI

The user always comes first. So, if you can't fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. Sometimes it's difficult to infer the searcher's intent from the keyword itself. Another valuable way to improve your domain authority is by getting other …

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Maybe URLs will be a thing of the past

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines …

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Can walled garden sites really make a difference?

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. If …

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Can stickiness really make a difference?

This ensures that any users - or search engines - trying to navigate won't get a 404 response code. A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help …

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Personalization counts: how does domain authority fit into this?

But what is low quality, thin content? This has created a significant difference in how people use search engines and the results they create for those browsing the web. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. The key …

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Personalization counts: how does stickiness fit into this?

Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website. Once you know your goals, you should be able at least to decide on a balance between "head" keywords and "long-tail" keywords. People download deals from …

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What can Instagram teach you about mobile search

Include the right keywords and link to the target page to create an anchor text that's relevant. This will positively affects backlinks, necessary for building internal links. If you only share your site's content, this could be a negative in the eyes of your audience. Write more than one time …

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