What everyone ought to know about content

Google insists that you must also work on the website's authority to drive higher levels of trust. When the perceived cost of a search is low, and the perceived benefit is high, a consumer has a higher motivation to search for information. As such, Technical SEO doesn't include analytics, keyword …

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Be clear, truthful and accurate when it comes to landing pages

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about …

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Why most people will never be great at link exchanges

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. In my case, I started as a web developer and …

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