However, it's not always as simple as splitting your efforts down the middle, fifty-fifty. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the …

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Submit an XML version of your sitemap through Google Webmaster Tools. We can no longer just …

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as …

What 's important is that Google indexes your site, and when it does, it can find all of your content. Selling domain names is a big business. Having your customers caring about who you are and what you do can be incredibly powerful. I couldn't begin to think I could …

(There are third-party companies that will do this for you.) Your website won't be found if people have to search too hard for it. "Ranking" for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title …

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" They go the distance, train …

But not all duplicate content is editorially created. A continuous campaign uses media time in a steady stream. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. Test your site's link and fix the broken links to …

Powerful product descriptions encourage people to buy. In the search engines' algorithmic analysis, these websites aren't offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions …

Although website traffic is different from converting traffic, it is still an indicator of your relative site visibility. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. When search engine algorithms change, search engine rankings change. Lots of repeat customers will pay more …

Yes, I said six months. A search engine targeting strategy can mean several things. Obviously, there are exceptions to this, like spam-bots. In today's rapidly shifting world, SEO techniques can change on a dime-and the worst part is that you might not even know it. Hacks that could have won …