Make rankings the focal point of your marketing efforts

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Write a description that would both inform and interest users if they saw your description meta tag as a snippet …

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Headings and SEO campaigns

Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site …

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Define Your Keywords

If that's too long for you, then get the hell out of my office. Of course, if you're willing to pay, you can create a sitemap larger than this 500 page limit. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting …

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Adjust your appearance in search by utilising forums

Doing so is easy and only requires an HTML editor. A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Short titles are likely lacking in enough information for both users and search engines. Consistent positioning avoids ambiguity …

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Understand about scraping

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. Don't feel obligated to purchase a search …

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Using traffic estimation tools in conjunction with blogs

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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